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Alfred

By Jarrod Taylor

April 14, 2010

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Designed by Andrew Pepperrell

Alfred, a new OS X app launcher has quickly become a favorite in the office. Just as you'd expect from a butler, the Alfred newsletter is a jolly good show and a delight to behold - with well spaced content, clear headings and subtle use of colour to draw the eye to important information and call-to-actions - it also epitomises all that their Alfred app aims to be; clean, productive and efficient.

Not only is there a large and prominent download link included, but there's also links to their Twitter, Blog and Help sections as well, which is a very useful addition in this case, as this is a follow-up email to new users after all.

It's an excellent example of strong branding also, as their newsletter compliments their website, which in turn compliments their product. All serve to reinforce their identity by remaining highly consistent.

As one of their team's design work has been described, this is indeed "screen-licking great".

Posted in: One column, Announcement

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