Channel 4’s Digital Eye
Designed by ORM
With its simple grid and a cool, nearly monochromatic, color palette, this B2B email designed by ORM does a great job delivering the message. Brief copy and nice typography makes this an easy read.
Using screenshots is a good way to get subscribers to click through to a new website, but this campaign also has a text link to the site, since recipients might be reading the email with images blocked.
One thing to look out for though, is using URLs as link text, since it can trigger warnings in email clients and spam filters.
Posted in: Two column, Announcement
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2 Comments
Alison
April 29, 2010 10:55pm
Thanks for the tip on the URLs as link text - just preparing for our first Campaign Monitor campaign.
Ros Hodgekiss
April 30, 2010 4:37pm
Nice one, Alison! Let us know if there’s anything we can do to help out!