Andorra Youth Card Association

June 09, 2010

This wonderfully rich and visually stunning campaign from Mosi Mosi Design was created for the Andorra Youth Card Association to send to European Youth Card holders, informing them about new discounts in cultural and sport activities, consumer goods, participative projects and information relevant to Andorra and 40 other European countries where the European Youth Card is present.

There’s just so much to love about this campaign, it really is hard to know where to start. Not only do they opt for a very vibrant ‘shocking pink’ to instantly grab your attention, but they also interweave some beautiful vector art and illustrations throughout to give the whole design a very edgy, stylish aesthetic.

The campaign starts with a strong masthead design, then moves effortlessly into a clearly-defined intro section containing two lead stories, then sweeps down to a delicious banner ad/call-to-action before concluding with two three-column article sections, all containing fun and exciting imagery and bright, obvious linkage.

I must admit, this is one of my favourites so far, as not only is it informative and packed full of content, but it just brings a smile to my face every time I look at it. Not bad considering I don’t even speak Catalan really.

Posted in: One column, Three column, Newsletter

Gallery