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I absolutely love this design from Style Campaign. Not just for the design, although with the bright pops of pixelated colors and cheerful PacMan imagery, it has it in spades. No, I love this campaign in part for the geek factor. In addition to being stunningly designed it’s absolutely genius when it comes to coding. Using absolutely no images it’s an utter marvel of email design, but it’s still light enough code-wise (just 14k) to bypass spam filters and get past Gmail’s 100k limitations, not to mention be swift to load on the plethora of mobile clients out there. No small feat!

The CSS3 drop shadows on the text were an added bonus as well; they added a richness in those browsers/email clients that support it and nothing is really lost in those clients that don’t. It’s great seeing a campaign that brings some new ideas to the table and isn’t afraid of using code that isn’t fully supported. Can’t let the Lotus Notes and Outlooks of the world stop us all the time, sometimes you just have to experiment!