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This template has such a nice, warm personable feel to it. Email Jam have done well to carry the Woodie & Morris tone and brand throughout the campaign. As the site wasn’t available at the time the campaign was sent, the call to action was to invite the subscribers to visit the shop using the incentive of a preview evening before a sale. A great & clever way to treat their subscribers and make them feel special, which I’m sure worked well.

There are many little attentions to detail that make this template for me. The torn paper effect between content blocks; the stitching around the Forward to a friend button. The imagery used is subtle but clear and the number association between text description and product photo is a nice touch.

All in all, a simple and highly effective template that ticks many boxes. And given a consistently high open rate, the all important subscribers must think so too!