Gallery

The Lethals

By Jarrod Taylor

August 18, 2010

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Designed by INKLAB

Roar! This campaign from The Lethals will wake you up. It’s loud, it’s proud and it gets in your face—in a good way, of course.

The campaign was designed by fellow table tennis enthusiasts INKLAB for their client, a mean funk band from Canberra, Australia.

The first thing you notice is the roaring lion in that awesome illustration. It opens up the campaign with a bang, screaming "Read me!". If your email client doesn’t support background images, you may not get to see the lions, but you won’t miss any of the news the band has for you. The main message is all HTML text.

The limited color scheme reinforces the band’s illustrative theme, as seen through their online presences, and the simple layout makes it quick and easy to devour. Even with foreground images suppressed, the campaign still hold ups nicely.

Posted in: One column, Newsletter

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