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This very sleek and stylish email campaign from Australian design studio Buro North is the absolute epitome of cool in my opinion; from the dark, alluring background coupled by its ‘white noise’ surround and sexy blue highlights, I feel like I’m walking into an elite underground club filled with supermodels and celebrities every time I open up my email client. It’s that seductive.

The background image is complimentary yet untroubling; the text is fashionably small yet legible; the design contains a good amount of whitespace yet is not wasteful, and images are employed sparsely but to great effect.

I see a lot of campaigns employing a simple, minimalistic style, and I happen to like this approach a lot, however many start to look the same after a while, however Buro North have really nailed this email design ‘genre’ here, creating a dramatic, calming and creative campaign which speaks volumes about them as a design studio, even before you read the first word of their content.