78 Records

By Jason De Santis

August 26, 2010

5 Comments

Designed by Wordplay Media

Feast your eyes on this stylish email by Wordplay Media. The layout is brilliant, with just enough photos to keep it interesting and color blocks to organize an otherwise, quite lengthy, email. Along with the large headers, the blocks of color create a richness that is not only functional, but easy on the eyes as well.

We especially liked the small touch with the 3D-like footer image at the end of each section. It brings a nice separation while giving a kick to the content block.  The only thing we would have changed here would be to have the headers in actual text and separate them from those images. When images are turned off, the headers go away.  Overall, the email degrades with excellent grace.

Moving down to the end, the footer is quite nice with the Forward and Unsubscribe information being very clear and sized well.  They even saved room for a permission reminder in that small box.  All in all, this email by Wordplay is well thought out packing tons of information and creativity into a great campaign.

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5 Comments

  1. Tyce Clee
    August 26, 2010 10:11am

    Heads up - broken link on Wordplay Media.

  2. Ros Hodgekiss
    August 26, 2010 10:26am

    Campaign Monitor team member

    Good catch, Tyce - fixed :)

  3. meldgaard
    August 30, 2010 6:54pm

    “...an otherwise, quite lengthy, email”

    I DID go to the end to see the solutions mentioned - But I doubt I else would have scrolled down that many times ...

    Any comments and advice on clients doing/wanting these veery long stories in ONE email and do we have any other way of measuring how far readers will go before leaving - besides tracking on links spread downwards in the mail?

    Regards

    Bjoern

  4. Phil Wollerman
    August 31, 2010 9:16am

    Looks great, guys!! 

    Just a couple of spelling mistakes that let you down - design queues? (Should be cue, as in the theatre… “don’t miss your cue”)...  and in the 78 records email, something in the paper “peaked” your interest - this is meant to be “piqued”, as in piquant, the spicy sour taste that gets your attention.

    Otherwise, from a design pov it all looks terrific - I’ll certainly be using some via Campaign Monitor for my clients!

    Also keen to see a response to Bjoern above re - scrolling…

    Thanks,

    Phil

  5. Tom Sowerby
    August 31, 2010 11:47am

    Thanks for the mention guys!

    @Bjoern - The whole “too much content” debate is an interesting one, and I strongly believe it’s largely down to your target audience. I know that the customers that 78 Records are hoping to target with these newsletters are passionate about music and given the success of their newsletter since they launched it, it seems most of their intended audience is happy to read it all.

    I would be very interested in some way of measuring how far down an email people are prepared to read though.

    @Phil - Thanks for the great comments regarding the design, much appreciated! Spelling accuracy is unfortunately out of our control as this particular client writes and enters their own content into the newsletter. I think we can probably forgive a few spelling errors in light of their continued efforts at actively communicating with their clients, something I believe a lot more businesses should be doing.

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