Carbon

Using some design queues gleaned from our very own case studies, the creative tribe over at Carbon have come up with a very simple and effective email. First off, we really liked the fact they went for bold use of text instead of using images. The bright, purple title expresses the fact Carbon has a new look, simply put. Then, as a way to visually mimic the “de-emphasizing” of the text in question, the second part of the message is simply, light gray. A brilliant use of typography! Following, they give a short bit about their work including clear links and some vital contact information all the way to the footer. To sum it up in the words of the Carbon folks - “Bam!  There you go”!

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5 Comments

  1. That’s wonderful, thanks for the feature! The newsletter was to back our new brand, which includes the spiffy new site.

  2. Guys, your post’s titles (powered by cufon) are not loading here… safari 5.0.1 Snow Leo. 10.6.4. Also the flash graphs with statistics aren’t loading.

  3. Campaign Monitor team member

    Hi Rhawbert, thanks for the info. Kindly try again, as I’m running the same spec at present with no troubles. We’ll certainly look into this in the meantime.

  4. Well done for going with purple on your new branding - a much under used colour!

  5. Thanks Chris. We’ve been using pinks and purples since the beginning. It’s always an eye catcher when it’s thrown in the mix!

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