Gallery

Canadian Art

September 16, 2010

One of the regular complaints we hear about HTML email is “I don’t want my email all full of useless images” but of course HTML doesn’t have to mean images. Today’s gallery entry from Canadian Art is almost all text, apart from the header. Using simple font control and background colors, basic text has been made much more visually striking.

This works around the problem of images not being shown without sacrificing branding or impact. Our main suggestion would be to make the permission reminder more specific - “because you were subscribed to our list” doesn’t tell someone how they subscribed.

Posted in: Two column, Announcement

1 Comment

Steve (Grimsby Web Designer)
October 8, 2010 7:26am

I am flicking through the gallery here - and just thinking how much email newsletters have gotten so much better in the last 2/3 years - systems like Campaign Monitor’s have really helped - but it’s still amazing how many I see that are just c**p !

As a web designer I try to encourage my clients to get newsletter savvy, and for such a low cost really, but many resist either due to time / budget restraints (!) or because they don’t think they have anything to say.

I, myself as a freelance web designer, struggle to find the time to send my own, and I have a lot to say about web design, newsletters, SEO, etc…

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