Gallery

Coming from the boutique app developer Happy Tapper is this appropriately cheery and friendly announcement email. The first thing to notice is the social links in the header that make it easy for people to connect with the sender.

Simple illustrations combined with the serif font give the whole email a decidedly non-technical feel that suits the company brand and sets it apart from the ultra-shiny competition. Finally, those colored and hand drawn action buttons really stand out as you scan down the page. Great work.