Gallery

The paintbrushed text in the header image, workshop photography and earthy colors project one concept in this email newsletter - handmade. Indeed, Johnny Grey Studios doesn’t peg themselves as your average, factory-focused kitchen manufacturer, instead pitching their brand as one that is at home with interior designers and artisans at the London Design Festival.

What we love about this email newsletter by Kerve Creative Ltd is that it doesn’t focus on the hard sell. Flashy product shots and discounted prices have been swapped for well-chosen photos of their suppliers at work, alongside commentary on the fabrication process. This creates a very personal connection with between the company and the email recipient - how much cooler is it when you actually know who is creating your kitchen, and the creative process behind it?

Finally, this isn’t an email that relies simply on visual flair to convey its message. By thoughtfully using text throughout the design, Johnny Grey Studios has created an email that’s not only a pleasure to view, but to read and act upon, even when images are blocked.