Bike for Boys & Girls Club

By Greg Strutton

October 07, 2010

7 Comments

Designed by The Creative Company, Inc.

The more I look at this design for Bike for Boys and Girls Club, the more I like it. It’s simple use of three colours and subtle shades thereof, basic but effective imagery, plus short but informative content that makes this campaign a delight. It’s easy for the reader to take in everything, which in this campaign’s case, is pretty important.

Charity-based marketing is pretty difficult to get right. You want to get the message across, be subjective and raise as much money as possible, without being too pushy or sounding desperate. This email overcomes these issues by telling a positively emotive story through well-chosen images and copy and avoids the confronting ‘hard sell’, instead asking for “encouragement and support”. Of course, there are multiple prompts throughout the email to donate to Bike for Boys and Girls Club, but this has been approached in a clever fashion by allowing the reader to empathise with, then donate to the charity riders (and children), instead of the organization itself.

Overall, this is a lovely, vibrant email newsletter that gives you a real sense of the human side of this charity. With every read, you can’t help but like it more and more.

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7 Comments

  1. Tim B
    October 8, 2010 9:11pm

    Great agency with Great leadership on their boiard and staff.

  2. Chris Wadsworth
    October 9, 2010 6:48am

    Short and to the point, very effective. Strong visual but lots of bitmap imagery - how does this look before downloaded content?

  3. blog
    October 9, 2010 10:01am

    well this is really good i appreciate this kind of stuff.
    Good for both company and society

  4. Bill
    October 11, 2010 1:17am

    It’s effective but I’m not sure I like the colors.

  5. Greg Strutton
    October 13, 2010 12:50am

    Campaign Monitor team member

    Thanks for all the comments, much appreciated!

    @Chris - Without the images, the colours are still powerful and the fantastic use of typography stands out.  Although, the main image does leave a bit of a hole.  But I feel it still holds it’s own.

    @blog - Glad to hear you like this!

    @Bill - The colours aren’t to everyones taste, but as you say, it’s still an effective template/campaign.

  6. Rad Dougall
    October 14, 2010 11:26am

    I have to say I’ve seen lots of email designs come and go recently that have been very good but I think this one is brilliant, its very bold, very simple and powerful which is exactly what the campaign demands.

    Well done The Creative Company!

    p.s. I like the colours

  7. Andre Gagnon
    November 2, 2010 9:26pm

    Thanks for all the great comments! And great review, Greg!

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