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Hitting a huge style chord to announce Australia’s long-running festival, Stonefest, the crew at Inklab pulled no punches. The first thing we noticed in this campaign was the vivid, psychedelic graphics to give a groovy feel to the campaign. The festival, after all, is about rockin’ out to both local and international artists, young and old.

Highly contrasting white text jumps off the page, but not nearly as much as the extreme pink links used to direct the reader to the bands. The creation of the custom pink social networking links was also a nice touch and gives a sense to the detail involved in the design.

Of course, with highly stylized graphics, comes the reality that elements can be lost when images are blocked or turned off. As this campaign does a graceful job of degrading, some key elements such as the unsubscribe and web view links disappear. Our only suggestion would be to make those elements into text to really cement their rock-solid design. Well done!