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The little sketches on this email by Brand, Inc. really bring it alive. I especially like how they make it appear as if someone has happily doodled all over the email somewhat randomly. For one thing, the sketches really help lead the reader down the page.

I’m also a fan of the skinny one-column layout. The biggie of course is that this plays nicely with small mobile screens, but is also the simplest solution for controlling reading flow. I do think people are fine with scrolling these days; that old “no scrolling” thing has died, right?

That being said, I do feel that this email runs a wee long, the recipients could have dropped off before reaching the end of the email where the important call to action is. Also: those hand drawn headers are adorable, but a bit risky if images aren’t loaded, so it’s always good to ask yourself it’s worth it.