What immediately struck me when I saw this campaign from Brûlée Patisserie were the illustrations. Very Quentin Blake -esque and really endearing. Beyond that, this is a simple and neatly designed template, with lots of spacing and warm colours to give the reader something easy to scan and digest (no pun intended).

As for content, one under-used but very effective tactic is to offer something unique to the readers. In this case, if the reader visits the patisserie and mentions the campaign, they are entitled to a freebie of 6 homestyle cookies or 4 tasty bars! Yummy! In comparison, a lot of campaigns pretty much feature just the latest price list, but by enticing readers in with deals such as this, who can refuse?

Question is, would you go for the cookies or the bars?