If you haven't of Virb already, then here's the skinny - they build elegantly simple websites. You come up with the content, and they provide a selection of modern themes, hosting and all the hard stuff. It's no wonder that it's becoming increasingly popular amongst photographers, artists and folks who have want visually provocative sites, but don't have the time or resources to consult a web designer. This philosophy has carried over into their email newsletters, which feature bold branding, highlighted type and easily-digestible tracts of text. This announcement itself is as 'laser-focused' as their mission to easily and affordably create sites - the call-to-action is straight forward, the email doesn't try to distract the reader with extraneous information, the 'sneak peek' at their updated platform is irresistible and frames the product screenshots proudly, like an Apple advertisement. I'm a big fan of email newsletters that I can see being easily converted into email templates for use in our editor, so the simply-styled headings, limited color palette and one-column layout gets a big thumbs-up from me. Overall, the personal tone of the copy is simply the icing on the cake - it's friendly, bordering on playful ('Virb is about to change in a very BIG way'), but still maintains an advisory edge, like a friend wanting to get your opinion on a project that that he/she's been working on for months. And on that note, Virb is still a professional affair - the combination of baby-to-IBM shades of blue and the choice of modern type quietly tells you this. This email newsletter leaves no doubt that it's a business-grade offering. If you're curious to see how Virb's newsletters have evolved, take a look at this earlier gallery entry from 2009. They haven't sat on their laurels since, obviously.

Designed by Virb
Posted by Ros Hodgekiss

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