Gallery

I thought it was time to sprinkle a little unconventional Christmas cheer on the gallery, courtesy of the party-hardy set at Banjo Brisbane and Zeroseven. Now, we’ve seen a few of these text-only email campaigns (in particular, from gallery regulars Cabedge), but to be honest, I can’t get enough of them. As someone who writes loads of copy on a daily basis, I consider this email to be pure, man. There’s no flashy imagery, no quirky layouts, just heavy-set copy. And it works.

This design uses some fairly safe CSS to achieve this justified look. Using a combination of font-size, letter-spacing and table cells to precisely control the flow (instead of text-align: justify;), the text fills the one-column design with almost precarious pixel-perfection - I mean, one px/em off and the whole thing could look wrap-tacular, right? With this in mind, the design takes on a certain edginess - like a solid, cocktail-fuelled client Christmas party, it could all head south to scandal at a moment’s notice (but it doesn’t and that’s what makes it cool).

Now, enough about the meta - what I like above all is how confident the copy in this invitation is. There’s no fooling around regarding Banjo’s mission statement, or even what they do (they’re an Australian ad agency, duh). Either, you love their humor and sign up for a night of nibbles, or you don’t.

My only suggestion would be to link to a contact form to RSVP, but then again, I can forgive this when sending to a small list of invitees, in a scenario where tracking does not particularly matter.

Well done, Banjo and Merry Christmas to all!