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Hybrid Fitness

By Stig Morten Myre

February 19, 2011

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Designed by The Creative Company

Take notice - here’s a great looking example of proper HTML email craftsmanship. All too often when we see a nice design like this one, we’re disappointed by poor implementations and exessive use of images for text.

Instead, the guys at The Creative Company have coded what is essentially a text based campaign, and then progressively enhanced it with patterns, shading details and background images. If the reader doesn’t see them, the email holds up fine, but for those with more modern email clients they get a richer email.

They’ve also done a great job at maintaining a consistent style, with clear call to action buttons in each article.

Posted in: Two column, Three column, Newsletter

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