The grid structure in this campaign makes it feel solid and easliy scannable, alternating between one and two columns throughout the email.
To separate each row, WOOF Creative have taken a fresh and minimal take on the diagonal ribbon trend, with a corner peeking out from behind the white background. Notice how the photo, the whitespace around it, and most of the ribbon, are all a single image file. Having the margin be part of the image itself, allows for consistent rendering across email clients (many of which have unreliable support for margin and padding around images).
One suggestion we would make is to increase the font size and color contrast slightly, for better readability.
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