Gallery

My favorite thing about this design by Shift is the mostly neutral gray color scheme that is punctuated by bursts of color, making the links really stand out. The stunning and timely imagery draws the reader into the content of the email. The layout is narrow and faithful to the grid, creating an email that is balanced and easy to read and scan.

The opinionated attitude in the copy is charming, there’s no stiff writing here, although I have to disagree about the bit they say about white chocolate being an insult to mankind; these are yummy no matter what they say.