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Port Phillip Estate

May 24, 2011

This elegant campaign by Studio Round (and developed by Efront), is an odd mix of simplicity and complexity that almost boggles my mind in its contrast. I absolutely love the clean look of a solid background color and clean straight margins. The use of only a few different font sizes does a great job of drawing the eye to what’s important and reducing any clutter in the design. Best of all, in my opinion, is the use of a 3 column, magazine-like layout - it adds that extra touch of sophistication, taking the email from what could have been something quite plain and making it something a bit more special.

Posted in: Three column, Newsletter

3 Comments

megatronik
May 24, 2011 8:24pm

I understand this is a minimalist approach to email design, but I hardly see the complexity or an even engaging part to this layout. And using an underline that’s not a link only adds confusion. Not sure why this would get a spotlight on its design? IMO
stumpster
May 26, 2011 4:38am

Pretty meh. Yeah, it’s a great photo, but I have no desire to read the body copy.
Della
July 10, 2011 9:43am

One or two to rememebr, that is.

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