Gallery

This email design for Little Shoppe by Samuel Simon finds strength in its simplicity, with large fields of solid colors, bright photos, and an easy-to-read single-column layout. The ‘Go’ calls-to-action simply stand out - especially with that bright shade of aqua!

That said, it would be good to see more text links in this campaign, as the impact of the buttons could well be lost with images turned off in the inbox. On the topic of text, it’s always good to see a permission reminder at the very top, reminding subscribers why they are getting the email.

Overall, this is an unambiguous campaign, crafted around the notion that keeping it simple is a sure way to stand out. Amongst the private shopping club emails that we regularly see, this is certainly one of the highlights. Well done!