Gallery

I admit it, I’m a sucker for companies that care about feedback. Here at Campaign Monitor, our customer’s opinions matter and I always stop and take notice when I see the same attitude from other companies, it says something about them. It doesn’t hurt when it comes in a nicely designed package either!

The design for City Farmers by the Perth-based crew at Generator is subtle without images, but really holds together which is the important thing. I would have preferred that the click here link be text, though, so that nothing is lost in those image off situations.

One thing that isn’t visible in the gallery view is the clever use of personalization. It isn’t just the typical use of a name (though that’s there), but they’re also reminding them of the specific store they shopped at and on what day. It reminds the subscribers and will help to get the best feedback possible.