Part of the reason this stylish, minimalist newsletter from design agency Naughty Fish looks so good is because of the impressive images they’ve added into their campaign. Paired with a deceptively simple layout, this newsletter does a great job at showcasing their amazing work, while not slipping into the territory of being an ‘image heavy’ campaign.
I must admit, I’m also a sucker for typography and the subtle use of colour, and this is another thing Naughty Fish do well here; Georgia is the perfect font for this ‘magazine’ styled design, and I love the way they’ve highlighted their table of contents in the left-hand column using a cool blue, then have highlighted their subscriber links and contact details just below this using a dusky orange.
All-in-all an impressive and pixel perfect campaign which I suspect would look just as good in Outlook 2007 as it would in Apple Mail.
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