Soapbox PR

By Stig Morten Myre

February 07, 2012

1 Comment

Designed by The Frontier Group

Psst… It ‘wood’ be nice if all company newsletters were as lovely as Soapbox PR‘s!

Ok, so we’re being a bit cheesy here, but that’s not to say that there isn’t a lot to appreciate in this unique design by The Frontier Group. The red elements like the Soapbox logo, headings and social sharing buttons are positioned in a zig-zag pattern as you move down the one-column design, creating a harmonious visual flow. The copy in each section is brief, so there isn’t a sense of overload as you progress. It’s all very digestible, really.

When that wood-panel background image doesn’t display, there’s a fallback background color that looks just fine in the inbox. Our only suggestions would be that they should have taken advantage of the opportunity to link back to their site, if only to remind readers as to whom the newsletter is from (it’s unusual that they don’t). Secondly, it’s wise to avoid adding URLs as text to their design.

Otherwise, this is an easy-to-read, informational campaign that balances text and images and definitely reflects well on the Soapbox PR brand. Nice work!

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1 Comment

  1. Sama
    February 29, 2012 4:37am

    @Chris   tnahks we do too. We are slowly trying to figure out how its gonna work. The last few posts I think (hope) are closer to its intended voice.

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@iamtyce Not at present, I’m sorry to say - however you could potentially rig up a custom subscriber confirm page :) ^RH

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