Wearing both his developer and designer caps, Ryan Scherf created this well-designed newsletter announcing the launch of his application, Osmosis (which just so happens to be for designers as well).

The first thing you notice about Ryan's design are the very uniquely cropped screenshots. Not only do these circular elements stand out, but they tie in with the Osmosis logo and website theme perfectly. The layout is split into two columns, which neatly gives the content room to briefly explain about the new application. Lastly, Ryan nicely adds a second unsubscribe link at the bottom of the campaign to easily allow his recipients to remove themselves if not interested. A clean, simple and very effective announcement, indeed.