When we see responsive email designs in the wild, it makes us happy. But when we see an email that’s not only looks great on mobile devices, but also covers some of my personal loves (cocktails and magazines that smell like books), then two words come to mind - ‘gallery worthy’.
The ‘Twitter Mobile Makeover’ in the Guide to Responsive Email Design really did it for me. It assured me that if we built a responsive website, we also needed responsive emails. It also had me interested in code all of a sudden - not my usual day’s work.
Despite being ‘not a usual day’s work’, this design shows mastery over mobile tricks and techniques, including code to prevent phone numbers and addresses from turning blue. The source code is well worth a look if you’re interested in what it takes to build a mobile-optimized design from the ground up.
Overall, the warm colours, great imagery and code that makes up this design makes me feel as good as a sip of hot toddy… Cheers, guys and gals!
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