As they say, better late than never. Thankfully, this invitation by FREE retains its quirky, illustrated charms, regardless of what season it is. The careful use of typography, color and fun copy means that it's sure to be a welcome sight in any inbox, even after the tinsel has been packed away. Oh well, I just hope we all get invited to next year's event!
5th March
Great images and typography, just curious as to why the images are done as background images?
6th March
That’s a really good question, Mark - I can only guess that they originally wanted to place content on top, but I’ll invite the designer to comment here on this :)
7th March
Short Answer: Print designer coding email
Long Answer: The original idea was to float that black logo bar over as a transparent PNG - to have the graphic reveal through our logo (part of our normal branding). 12th hour hit and after struggling with trying to get the image to float - centered properly (print designer coding) - we settled on just getting the images in there.
Appreciate the comment and will be going back to the drawing board.