Email Design Gallery

A newsletter about a design firm better have a knockout design and this one delivers. The email starts off with a bang with some seriously bold typography in the header. Our favorite element is the oversized bracket, }, which gets re-contextualized as a flourish pointing to their intro sentence. The three case studies that follow are illustrated by colorful detailed close-ups of their latest work.

It would have been nice to see a good permission reminder at the very top of the email.

Check out this understated design from MCA DENVER. The elegance here is in the fine typography in the header and the simple list of events illustrated by photos. Notice the abundant white space which gives each element its own stage. The style of the email also perfectly mimics their website so which is great for brand recognition and consistency.

Another smart move was cherry-picking just a few items to showcase in the email from their full program. This results in a much more digestable email that doesn’t need to be scrolled forever downward into the void. Of course, it sure would have been nice to see a good permission reminder at the very top of the email.

Soft colors and beautiful imagery grace this email, but it’s more than just pretty. This email has an excellent balance of images and text which allows for recipients with images blocked to easily get to the content of the email.

It also gives a clear call to action in the email with the large RSVP buttons. This more than just a passive ‘read me’ email but one which invites the user to interact. One suggestion for improvement could be made in the too delicately-colored footer text, especially with regards to the unsubscribe text and link.

This simple newsletter for photographer Phil Holden has all the right elements. There is a small but clear header, and it uses a prominent table of contents and unsubscribe / forward to a friend links (although they would be better as text instead of images).

What we really liked is the filling of theleft column with a selection of photos, which is a great technique for avoiding masses of empty column without adding filler content or cramping the main copy.

A sleek, clean design suits the NZ based design firm DNA. The header is really quite small so it gets out of the way, but is still eye catching and appealing. Note how the small logo still stands out nicely.

We also enjoyed the table of contents at the top right, making for a quick overview of the newsletter, and the big obvious unsubscribe link.

A playful use of color and successful use of two columns make this newsletter design really pop. Chock full of content and catchy images, we especially love the hot pink headers, a color that is often shied away from in the world of business design.

One suggestion for improvement would be to convert those headers to text as blocked images could have resulted in a confusing reading experience.

It’s always nice to see a consistent look and feel from website to newsletter. This newsletter from Design Friendship incorporates a very clean and simple look to announce The Make Lounge’s latest and greatest.

We might suggest adding a permission reminder up top but otherwise, good job.

What do we like about this campaign? Well for one thing, we’re digging the dark background. It’s nice to see such contrast every now and then, especially when the vast majority of newsletters use a white (or at least very light) background.

We might make the font a little bigger as the 11px font size might be a little small for some people to easily read. Overall though, we like the colors, contrast and overall design.

This clean newsletter from 50,000feet, Inc. has a clear table of contents and some well linked rich media (the PDF’s). It’s easy to read and feels like a newsletter worthy of our attention.

One thing we might suggest for the future is a slightly larger font but overall good work guys!

This bright design from The Brown Studio does a good job at putting in a good deal of information in a clear, easy to read format.

The right column is a great example of ways to drive more business, by giving little tips to their customers that then link back to their website it does a good job at encouraging their subscribers to get in touch. We also really loved the little image touches in the right column, they help set off the boxes but nothing is lost is images aren’t loaded. Lastly, putting a highlight of what’s to come in the next newsletter is a wonderful addition. It gives people something to look forward to and helps to keep them engaged and looking forward to the next edition.