Gallery: Invitation

These kinds of emails are awfully easy to code as a single image and it’s always nice to see when that’s resisted. Icon Films has designed a nice looking, properly coded email that is easy to read and as a film lover myself, would definitely be interested in attending.

Easy to find contact, address and event details make this email useful and easy to navigate.

For their upcoming event, Digital Picnic, Elmwood sent this tasty campaign, mixing strong and clear type with fresh and playful imagery. The email is written and designed to support the concept of their “picnics”, and leads to a simple email link to RSVP.

Where many would use images for elements such as the logo and headings, Elmwood use beautifully styled text, and background colors as fallback, leaving a solid design even with images turned off.

We’ve recently added a case study on Xero to our customers section of the site, but we wanted to highlight the simple, effective design of Xero’s emails.

In this case, it is an event invitation and general reminder email. We love how clearly the most important information is pulled out in that top section, before more detail is added below in an unobtrusive way. Did you notice how the register button (an image) is backed up with a text link in the following paragraph?

A really great example of smart design for a busy email inbox. 

This is not only a great looking newsletter, which would stand well even without it’s images, but also a well thought out campaign. Notice the smart use of customer data to create an email especially for people with anniversaries in this month.

This kind of targeted email would be a very cost effective promotion, and help build a relationship with the customers. Now who’s feeling hungry?

Designed by The Studio at Grayrock

Today's gallery entry is a great implementation of an RSVP invitation style email with Campaign Monitor.

Notice how the top of the email is all text, and the real graphic impact is reserved for the bottom. So if images don't load, the message is still clear. If they do, then the reader is left with the full imagery of the sender. Really nice work.

Designed by Cam Colson from Colson Design

Soft colors and beautiful imagery grace this email, but it's more than just pretty. This email has an excellent balance of images and text which allows for recipients with images blocked to easily get to the content of the email.

It also gives a clear call to action in the email with the large RSVP buttons. This more than just a passive 'read me' email but one which invites the user to interact. One suggestion for improvement could be made in the too delicately-colored footer text, especially with regards to the unsubscribe text and link.

Designed by Travis Alber

This well crafted beta invitation and newsletter caught our eye with its soft colours and tight layout. Book Glutton is still in pre-launch, but you can signup for the newsletter and announcements at BookGlutton.com.

Our main suggestion would be to link the logo back to the website - it's a natural place to click through for more information.

Designed by MarketShift Strategies

We enjoyed this well thought out event reminder email for a number of reasons. The compact, wide and short layout makes it feel more like an invitation, rather than a newsletter, and the judicious use of background images adds to the impact without reducing readability.

The choice of Arial narrow as the font stands out - it almost looks like rendered images instead of selectable text and works particularly well.

Designed by East Day Spa

A rich and warm feel for this special offer email sets the mood for the East Day Spa's services. We loved the interaction between the graphical decorations and the photos.

Our only suggestion would be to bump up the text size a bit - make it relaxing to read as well as look at!

Designed by Beth Wilkinson

This invitation for Sydney based 'mook' (half mag, half book!) Dumbo feather has a pleasingly hand crafted feel.

The torn paper effect works well in the context of the product itself, and we love the bold treatment of the invitation copy itself.