A BRAND REVIEW OF 2007.
A BRAND VIEW OF 2008.
The Brand Show, Two West’s weekly radio brandcast recently featured a show on the best and worst brands of 2007 and brand predictions for 2008. Based on the Newsmaker Brands Survey by the international branding firm, Landor Associates, the show discussed how consumers responded to brands last year and how to predict consumer behavior towards brands in the coming year.
Russ Meyer, Landor’s Chief Strategy Officer, was our guest for the show and explained in detail what the survey findings mean for consumers and brand owners. To catch the full podcast, visit www.thebrandshow.com.
TWO WEST ADDS ADDYS TO ITS RANKS.
Amidst black ties, evening dresses and an air of secret-agent intrigue, Two West proceeded to leave the advertising community shaken and stirred with its wins at the 2007 Addy Awards.
Bringing home two gold, seven silver and two bronze awards, Two West successfully accomplished its mission in creating effective, award-winning advertising for its clients. Click here to see the gold.
BRAND DOWN CODE RED!
An economic downturn often leads companies to consider a re-branding effort in order to reinvent themselves and build new interest in the hopes of generating new revenue.
Gavin Johnston, Two West’s V.P. of Research and Strategy has written a white paper entitled Keeping Your Brand Alive Internally When Things Go Wrong. Click here to download the PDF.
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The Brand Show Podcasts
Catch our weekly airwave escapades as we discuss, dissect and digest a variety of branding issues with a variety of experts. Click here to visit the Brand Show website for air times and podcasts.
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