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iart interactive ag
Designed by iart interactive ag
Here’s a slick email from a creative multimedia collective, called iart interactive ag. Don’t miss out on the animated gif they’ve added - click the thumbnail to view the header image. It’s a great teaser for the matching video on their site, too.
I love it when we get to highlight campaigns in languages other than English, because it shows that you can make an email look really good when using umlauts and other unique characters.
The campaign is a one column layout but looks more like a two column layout because of the side-by-side images in each section. Nice way to break up a lot of text!
Leave a comment › Posted in: One column, Newsletter
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Orange
Designed by Hambly & Woolley
Here’s the thing… Orange is not only a gleefully energetic color, but also the name of this beautifully crafted newsletter by creative firm Hambly & Woolley. We particularly like that the header consists mostly of actual text, where others might have resorted to a large image for the header content.
All around, this is a fun little newsletter with a shifting layout, featuring a stark reminder as to what happens when The Thing drinks too much Fanta!
Leave a comment › Posted in: One column, Newsletter
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alsoKNOWNas
Designed by alsoKNOWNas studio
Elusive and minimalist can be used to describe this template from ALSOKNOWNAS. Using a simple monochromatic colour palette (primarily shades of grey and black), it sparingly uses color to boldly highlight parts of the newsletter against its concrete-grey background color. The use of crisp monospace fonts gives it an industrial look, which thankfully isn’t difficult to read on both regular monitors and mobile devices.
Overall, this is a really simple and effective template, with attitude that’s as solid as the one-column template itself. You can’t help but wonder about the seemingly-intential typo in the header - but perhaps that’s what they were hoping for.
Posted in: One column, Newsletter
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Naughty Fish
Designed by Naughty Fish
Part of the reason this stylish, minimalist newsletter from design agency Naughty Fish looks so good is because of the impressive images they’ve added into their campaign. Paired with a deceptively simple layout, this newsletter does a great job at showcasing their amazing work, while not slipping into the territory of being an ‘image heavy’ campaign.
I must admit, I’m also a sucker for typography and the subtle use of colour, and this is another thing Naughty Fish do well here; Georgia is the perfect font for this ‘magazine’ styled design, and I love the way they’ve highlighted their table of contents in the left-hand column using a cool blue, then have highlighted their subscriber links and contact details just below this using a dusky orange.
All-in-all an impressive and pixel perfect campaign which I suspect would look just as good in Outlook 2007 as it would in Apple Mail.
Leave a comment › Posted in: Two column, Newsletter
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Different Projects
Designed by Different Projects
This is one of those emails where the first thing I thought was “I wish I’d designed that.” I’m a big fan of bringing the opening paragraph right up to the top along with the branding. It’s clear who the email is from, but Different Projects displays some humility and immediately delivers what’s important to the recipients.
My favorite part? Look at the fun way the text boxes overlap and interact with the images, all accomplished with clever, email-friendly tables. Lots of white space, clean, consistently branded with their website, all around a fine fine job.
Posted in: One column, Announcement, Newsletter
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Atlas Travel
Designed by Rocketspark
Perfect for those ready to set out to explore the world, we’re sure that the nomad newsletter by Atlas Travel is a most welcome addition to its subscribers’ inboxes.
I quite liked the header area, not too crowded and just the right amount of information for readers to become familiar with the sender without needing to scroll down. Another aspect that gets the nod is the distinct division of articles. Simple but effective, the warm grey blocks assist the photographs in really standing out.
Lastly, the alternative sections such as the giveaway and start packing areas are pleasant to look at, with their textured feel, however for the giveaway, text would have made for a better reading experience instead of an image that won’t always load by default. Overall, a great design by the team at Rocketspark.
Leave a comment › Posted in: Two column, Three column, Newsletter
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Harvest ‘n’ Graze Festival
Designed by Tonto Digital
With its chirpy illustrations, and presentations of select delectable stallholders, this newsletter by Tonto Digital makes me feel like I’m already at the Harvest ‘n’ Graze Festival.
The essential ticket details are given a prominent placement at the top of the sidebar, but for subscribers opening the email without images enabled, we’d love to see a text link to online booking too.
Posted in: Two column, Newsletter
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Royal Mail Hotel
Designed by SASI Marketing Group
You could say lots about the sheer beauty of this email for Royal Mail Hotel by SASI Marketing Group. But what I really like about it, is how each of the swell looking heading images is accompanied by a text based subheading, in case of blockage.
The subscriber offer teaser in the header is smart too, with an anchor link to full details further down the email.
Posted in: Two column, Newsletter
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MedHatMovember
Designed by FlyByWire
Where did the year go? Movember (the month formally known as November) is upon us again, which means it’s time for top lips to say "No" to razors in the name of supporting men’s health. This fantastic email is certainly an eye catcher and was designed by Canadian Movember advocates, FlyByWire.
The limited colors make the overall appearance impressively sharp and handsomely masculine with a design that degrades well in cases where background images are not supported, or images not loaded at all.
Leave a comment › Posted in: Three column, Newsletter
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Morph
Designed by Morph
‘Fanciful’ comes to mind when I see this campaign. Who knew putting big red lips on a suit-wearing buffalo could make a campaign so fun?!
Seriously, though, this design isn’t just cute, it’s smart too. The team at Morph went to lengths to use text wherever possible (which we can’t encourage enough) and the content is exceptionally well organized. Eye-pleasing colors are used to highlight the main sections and the ‘click here’ links stand out, while not distracting from flow of reading.
Three cheers for a campaign that’s not only visually delightful, but fills you with an eagerness to read it!
Posted in: One column, Newsletter









