Hi everyone. In this edition of the newsletter:

* 37signals profiled in Time Magazine
* I [Heart] Basecamp customer videos
* Fireside Chat with infoviz designers
* Product Blog heating up
* Signal vs. Noise posts of note

Details below...


*** 37SIGNALS PROFILED IN TIME MAGAZINE ***

The May 28th issue of Time magazine featured a piece on 37signals
called "Small Is Essential" by Jeremy Caplan. The article focuses
primarily on how we're structured, what we're focused on, and why
we value small and simple.

The article also included a 3/4 page shot of the whole team. It's
rare we're all together in the same place so it was nice to have
it captured on film by a great photographer.

"Small Is Essential" article in Time: http://tinyurl.com/279jj4
Photo of 37signals from the article: http://tinyurl.com/34k2fu


*** I [HEART] BASECAMP CUSTOMER VIDEOS ***

We recently went out and filmed some customers talking about why
they love Basecamp and the positive impact it's had on their
businesses. It was really great to meet these fans in person and
hear their eloquent descriptions of how Basecamp helps them get
projects done.

Customers profiled include: R.BIRD, Atelier Weddings, Elsewares,
NYSE TransactTools, Coudal Partners, Threadless, and
OrganizedWisdom.

Watch the videos: http://basecamphq.com/customers/


*** FIRESIDE CHAT WITH INFOVIZ DESIGNERS ***

Our latest roundtable chat using Campfire was with three people
who visualize data in fascinating ways: Jonathan Harris (Daylife,
We Feel Fine), Aaron Koblin (The Sheep Market, Flight Patterns),
and Marcos Weskamp (Flickrgraph, Newsmap).

It's a revealing look at how these pioneering designers/artists
come up with their ideas and put them into practice.

Infoviz Fireside Chat: http://tinyurl.com/2fawad


*** PRODUCT BLOG HEATING UP ***

Posts are flying over at the new 37signals product blog. It's
home base for news, talk, opinions, tips and tricks about our
entire product line.

One interesting recent post there: "Instrument and Wieden+Kennedy
use Basecamp to launch new WK site." Instrument's Vince LaVecchia
wrote us to describe how Basecamp helped the cutting edge project
succeed. He says, "There's no way the project communication would
have begun so quickly, been managed so effectively and allowed so
many people in so many places to collaborate on one big,
critical, creative and technical project."

Product Blog: http://productblog.37signals.com/
Instrument and Wieden+Kennedy post: http://tinyurl.com/25ghu4


*** SIGNAL VS. NOISE POSTS OF NOTE ***

TITLE: New in Basecamp: List view
"List view makes scanning multiple message titles a lot easier
(one of the top requests we've had). It also does a great job of
showing you which messages are seeing a lot of comment activity
(another top request)."
URL: http://tinyurl.com/294agp

TITLE: What's your cookbook?
"How does a chef break big and become a household name? One of
the best ways is to release a cookbook or have a big cooking show
on TV...If you're looking for a way to break your business in a
big way, follow their lead. How can you give away your formula,
your secrets, your recipes?"
URL: http://tinyurl.com/2cm58p

TITLE: How do you put your heart into that?
"So, rather than just taking on jobs you can put your heart into,
you should find a way to put your heart into everything you do."
URL: http://tinyurl.com/23rcff

TITLE: Cover Flow and the scrolling horizontal subnav at the
new Apple.com
"As the world gets iPhonified and Leopardized, get ready for more
Cover Flow (video), the scrolling interface with forward/backward
arrows that mimics a CD collection or jukebox selection."
URL: http://tinyurl.com/359qfo

TITLE: Sketching with a Sharpie
"I've always preferred sketching UIs with an
as-thick-as-I-can-find Sharpie over a thin ballpoint pen or
finely sharpened pencil."
URL: http://tinyurl.com/yooqfo

TITLE: Achieving emptiness with "Bit Literacy"
"The message of Mark Hurst's new book, Bit Literacy: In an age of
infinite bits, time and attention are the scarce resources. The
solution is to constantly manage your bits with the goal of reaching an "empty" state."
URL: http://tinyurl.com/37g4ff


--

Until next time...

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