1. Savvy.je

    By Jarrod Taylor

    August 23, 2010

    2 Comments

    Designed by Side-on

    While sifting through campaigns the other day, the interesting color scheme of this email newsletter from Savvy.je caught my eye. The combination of teal and maroon is not something you see everyday and really makes this email stand out from the rest.

    The application of these colors is not used sparingly, but that really works well for the design. The news items are boxed out by solid columns of alternating colors, making each news snippet clear and easy to read. Additionally, the columns come close to covering the entire height of the campaign itself, which gives the campaign a very solid, rigid look.

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  2. Taste of Edinburgh

    By Stephen Jesson

    July 09, 2010

    2 Comments

    Designed by Binary Vein Digital Media

    This delicious (no pun intended) newsletter by Tom Adams & Mick Perkins of Binary Vein Digital Media was created to promote this year’s ‘Taste of Edinburgh’ food and drink festival, and if the samples on offer tasted anywhere near as good as this campaign looks, I’m sure it was a huge success.

    This hybrid three-column design looks fun, friendly and inviting, utilising a bright yet subtle colour scheme, cute, stylish illustrations in the banner and footer, and tempting food-related imagery within the content.

    They manage to pack in an impressive five main stories within a relatively small space without making it look cluttered, plus they have created a clear ‘Forward to a friend’ button at the top of the campaign and obvious social networking icons/links beneath, all which help to promote the event further without being too ‘in your face’.

    Personally speaking I would have liked to see the permission reminder at the base of the campaign moved to the top, as ideally this is the first thing you want your recipients too see, plus it doesn’t appear as if any of the images in the email contain any ‘alt’ text, however other than these very minor points, it’s a superbly crafted email.

    As Gordon Ramsay would no doubt say, this is #*&?!%$ fantastic!

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  3. Bernstein&Andriulli

    By Diana Potter

    June 15, 2010

    0 Comments

    Designed by Bernstein&Andriulli

    Bernstein&Andriulli

    While vivid, eye-catching photography is definitely the name of the game in this campaign, that isn't all it has going for it. Even with images disabled there is still a fabulous grid layout with ample whitespace that remains eye-catching and easily scanable. The descriptions give you an idea of what's being featured that week and encourage users to enable images (for those who have them disabled by default), always a plus.

    We also really liked the simple social links at the top and the bottom. While the Twitter and Facebook icons are instantly recognizable, even without images loaded the follow us and friend us text makes it obvious what the links are for. It's really great to see a campaign featuring gorgeous photography that can remain elegant and readable even under the more difficult images disabled circumstances.

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  4. Andorra Youth Card Association

    By Stephen Jesson

    June 09, 2010

    1 Comment

    Designed by Mosi Mosi Design

    This wonderfully rich and visually stunning campaign from Mosi Mosi Design was created for the Andorra Youth Card Association to send to European Youth Card holders, informing them about new discounts in cultural and sport activities, consumer goods, participative projects and information relevant to Andorra and 40 other European countries where the European Youth Card is present.

    There’s just so much to love about this campaign, it really is hard to know where to start. Not only do they opt for a very vibrant ‘shocking pink’ to instantly grab your attention, but they also interweave some beautiful vector art and illustrations throughout to give the whole design a very edgy, stylish aesthetic.

    The campaign starts with a strong masthead design, then moves effortlessly into a clearly-defined intro section containing two lead stories, then sweeps down to a delicious banner ad/call-to-action before concluding with two three-column article sections, all containing fun and exciting imagery and bright, obvious linkage.

    I must admit, this is one of my favourites so far, as not only is it informative and packed full of content, but it just brings a smile to my face every time I look at it. Not bad considering I don’t even speak Catalan really.

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  5. Carhartt

    By Ros Hodgekiss

    May 12, 2010

    0 Comments

    Designed by Carhartt

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    The fixed gear bikes and preppy college jackets may make Carhartt‘s newsletter a hipster’s dream, but to the rest of us, it’s an elegant, well-considered email design. The wide hero image of the bicycle and simple, 3-column layout gives the email a magazine-look, as does the quality product photography.

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  6. East London Design Show

    By Ros Hodgekiss

    December 02, 2009

    4 Comments

    Designed by UC48

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    If you were ever looking for an example of organized chaos in design, then you couldn’t go past UK design agency, UC48‘s email newsletter for the East London Design Show. We say this with positivity – color and objects are bursting from the header, the body is solid with copy about everything from opening hours to designer biographies and the newsletter as a whole just resonates with kinetic energy. You can’t help but be excited.

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  7. tomorrow’s date

    By Stig Morten Myre

    October 15, 2009

    0 Comments

    Designed by tomorrow’s date

    Here’s a bit of a “Where are they now?” post. Two years ago, we showcased the excellent tomorrow’s date newsletter, that provides exciting date ideas for Aussie couples.

    They’re still doing their weekly thing, and the campaign designs have evolved, now sporting even clearer structure, and some nifty details.

    iPhone and Blackberry versions, both with device specific Google Maps links, will help you look prepared when you’re headed for your date destination with your special someone.

    And the combination of the Forward to a Friend links, and displaying the recipient’s email address next to the unsubscribe link, should prevent any accidental unsubscribes by friends you’ve forwarded the email to directly from the email client.

    Posted in: ,

  8. Virb

    By Blake Haswell

    August 06, 2009

    3 Comments

    Designed by Virb

    This sweet announcement from Virb is an awesome example of great email design. The style is very similar to their website, with subtle gradients and shadows used to great effect to add polish and depth.

    We also like the idea of using large puzzle icons for each feature; it’s a great way to break up the content into easily digestible chunks. After seeing this campaign you can easily tell why Virb is revered for its great design.

    Posted in: ,

  9. Percept

    By Jarrod Taylor

    June 18, 2009

    3 Comments

    Designed by Percept

    Percept is a graphic design agency based in Sydney. Their new newsletter design is bright, bold and beautiful.

    The visually-driven, energetic style is a wash of strong colors, irregular angles and upside-down words. Text colors have been carefully chosen to harmonize with the showcased designs, which are vibrantly propelled forward in contrast with the neutral, gray background.

    Posted in: ,

  10. Kunstenfestivaldesarts

    By Mathew Patterson

    April 20, 2009

    0 Comments

    Designed by STATIK

    Working from the visual identity established by Casier/Fieuws, the team at STATIK have created this dramatic multilingual newsletter. The three equal length columns, each in a different language must have presented a copy editing challenge!

    It’s totally black and white, which suits the material and stands out among other HTML newsletters. The single photo is also a great big link target, perfect for click throughs.

    Posted in: ,

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