Gallery: Three column

Percept is a graphic design agency based in Sydney. Their new newsletter design is bright, bold and beautiful.

The visually-driven, energetic style is a wash of strong colors, irregular angles and upside-down words. Text colors have been carefully chosen to harmonize with the showcased designs, which are vibrantly propelled forward in contrast with the neutral, gray background.

Working from the visual identity established by Casier/Fieuws, the team at STATIK have created this dramatic multilingual newsletter. The three equal length columns, each in a different language must have presented a copy editing challenge!

It’s totally black and white, which suits the material and stands out among other HTML newsletters. The single photo is also a great big link target, perfect for click throughs. 

This understated and elegant design stands quietly behind the products showcased in this newsletter from Teeluxe. The design and layout are great, but don’t compete in any way. This really allows the Tees and Artbooks to take center stage, which is exactly where they should be.

We especially like how the newsletter encourages readers to forward to a friend and how the subscribe and other contact buttons are incorporated into the newsletter. 

Threadless are the perennial over achievers of the email newsletter world. They pump out a newsletter every week with all the new shirts designs (plenty of which end up in the Campaign Monitor offices) and are always worth a read.

This entry showcases their most recent design for the newsletter, for their annual holiday sales. The design is quite image heavy, but in context those images are the most important part of the design. We love the 'free shipping' callout right at the top, and also the 3 key buttons to $5, $10 and $15 shirts. Clear benefit, and obvious action points.

There's a lot of different shirts on offer, but the design is easily browsable, and judging by how quickly they sell out, the newsletter is working.

Designed by HIVE Creative & Walter Wakefield

What do we like about this campaign? Well for one thing, we're digging the dark background. It's nice to see such contrast every now and then, especially when the vast majority of newsletters use a white (or at least very light) background.

We might make the font a little bigger as the 11px font size might be a little small for some people to easily read. Overall though, we like the colors, contrast and overall design.

Designed by Stephen Edmondson

A bright, open and colourful design makes this events newsletter for D Magazine a lot of fun to read. It's a "weekly guide to the goings-on in the Dallas-Fort Worth area", and achieves its aims well.

Check out the integrated sponsoring advertiser, which is prominent without dominating the layout. It's a smart design and something we expect to see more of in the future.

Designed by Arturo Escartin

Kripy is not a narrowly focused newsletter - "Based in Sydney, we handpick only the hottest goings on – openings, launches, gigs, art, film, fashion, everything". Visually the email is strong and striking, with the black and red theme carried top to bottom.

Check out the way that the link formatting makes them almost into graphical elements sprinkled through the text, and the little introduction at the botttom for people who have been forwarded the email.

Designed by Red Productions

Les Stroud is about as far away from being a web designer as you can get, but his newsletter by Red Productions is a great example of simple, effective design.

We like the clear calls to action - each link is well labelled and it is obvious what the next step should be. It's short enough to read in moments, and the main graphic, while quite large, is effective in setting the tone.

Designed by James Collins

Today's newsletter is for the Associated General Contractors of Kentucky features some quite bright and bold colors. It works well, held together by the tight grid structure. Particularly effective is the 'control box' linking to functions like the feeds and comments.

It's quite graphically heavy, but would degrade well without the images.

Designed by World Travel Awards

An attractive three column design makes for a striking email newsletter for the World Travel Awards. The black background and white text stands out from typical emails, although we would have liked to see the body copy bumped up a font size or two.

It's nicely structured, and presents a simplified form of the main website's look and feel that works better in an email.