Gallery: Two column

Part of the reason this stylish, minimalist newsletter from design agency Naughty Fish looks so good is because of the impressive images they’ve added into their campaign. Paired with a deceptively simple layout, this newsletter does a great job at showcasing their amazing work, while not slipping into the territory of being an ‘image heavy’ campaign.

I must admit, I’m also a sucker for typography and the subtle use of colour, and this is another thing Naughty Fish do well here; Georgia is the perfect font for this ‘magazine’ styled design, and I love the way they’ve highlighted their table of contents in the left-hand column using a cool blue, then have highlighted their subscriber links and contact details just below this using a dusky orange.

All-in-all an impressive and pixel perfect campaign which I suspect would look just as good in Outlook 2007 as it would in Apple Mail.

Perfect for those ready to set out to explore the world, we’re sure that the nomad newsletter by Atlas Travel is a most welcome addition to its subscribers’ inboxes.

I quite liked the header area, not too crowded and just the right amount of information for readers to become familiar with the sender without needing to scroll down. Another aspect that gets the nod is the distinct division of articles. Simple but effective, the warm grey blocks assist the photographs in really standing out.

Lastly, the alternative sections such as the giveaway and start packing areas are pleasant to look at, with their textured feel, however for the giveaway, text would have made for a better reading experience instead of an image that won’t always load by default. Overall, a great design by the team at Rocketspark.

With its chirpy illustrations, and presentations of select delectable stallholders, this newsletter by Tonto Digital makes me feel like I’m already at the Harvest ‘n’ Graze Festival.

The essential ticket details are given a prominent placement at the top of the sidebar, but for subscribers opening the email without images enabled, we’d love to see a text link to online booking too.

Perth residents should appreciate this pretty email with links to fun sites all over their lovable city. There’s no ‘be there or be square’ snobbery here, just a casual crafty feel to this 2-column layout. People always on-the-go who don’t have time to read their email will be thankful that it isn’t text heavy; scanning is easy because it highlights things to do and see with short phrases and bold links.

Design Fuller created the design, while Spoon5 helped to bring it to life in HTML. I wish they’d make one for my city too!

You could say lots about the sheer beauty of this email for Royal Mail Hotel by SASI Marketing Group. But what I really like about it, is how each of the swell looking heading images is accompanied by a text based subheading, in case of blockage.

The subscriber offer teaser in the header is smart too, with an anchor link to full details further down the email.

The true test of a design is when it stands up even if you can’t read the content… And this design from Airside Nippon passes with flying colors. Possessing a serene elegance, it’s pleasing to the eye - regardless of which culture you hail from.

The dark background color and simple font color scheme really make the photography pop and the simple layout allows readers to scan it easily, assuming they understand Japanese. All in all a good job.

We love a newsletter design that calls on a print-style layout to convey its content - this one by Elliott Routledge really delivers just that. The clear, two-column grid allows one to quickly peruse a menu of information, which fits perfectly with the sender, District Dining.

The header has been deliberately kept small, allowing the meat of the newsletter to be viewed immediately, with both images and text popping through a stark palette. Those who have images turned off won’t have to worry about being left hungry either, as this campaign holds together well under these conditions. A discreet informational section finishes up the ocular feast and provides all the necessary details for some fine District Dining. Great work!

The pleasant, but unorthodox colour scheme in this campaign by Wet Dog Creative immediately captured my attention. The light, natural turquoise is not the color you would oridinarily associate with most farms, but it works a charm for Limes Farm.

The strong branding, and the design of the email itself makes it great to look at and read. There’s plenty of information and many design elements scattered throughout, with my favorite being either the grass motif content dividers, or the cute, subtle farm icons in the background of the header.

If you haven’t yet left for a summer getaway you might consider going to Highbullen. The black and slate gray in this design make for extra-inviting neon greens within these lush landscapes, perfect if you need to escape urban noise.

The layout created by Rocket Base would also do well as a template now that multiple images can be within repeating sections. I would like to have seen more actual text used in the sidebar and contact information, but I bet Highbullen’s subscribers know it’s worthwhile to view their picturesque scenery.

The earthy tones and shades of blue that make up this email design by 2comm are not a combination we see everyday, but actually work pretty well together in this campaign. One might also point out they are representative of the sunburnt country and land girt by sea that is Australia.

While the design offers a lot of images that a recipient must load to appreciate the complete design, it’s only natural for a tourism company to want to include lots of photos of their subject matter within the design to help to convey their message.