Gallery: Two column

We enjoyed this design from New Zealand based, Studio Alexander, for not only its clean layout, but its clever presentation of global technology content. Using engaging headings and clear links, the structure allows the reader to fancy their choice tidbit of techy news (much like a printed magazine). Although subtle, this design is very solid and does a great job of reaching its audience with copious amounts of content.

The team at Noise 13 have come up with a clever way of announcing new projects with their newsletter dubbed, “Noisewire” (nice play on words).  This particular campaign highlights their latest endeavors with a clear content section, while adding in a festive holiday column complete with witty comments.  Our only suggestion would be to convert the “forward this email” and “visit noise 13” images to text links so that they are not lost when images are turned off. 

If you’re in for a laugh, be sure to click Noise 13’s holiday card image at the bottom!

Here’s a great example of clever craftsmanship. In a few different spots, like the November 2009 heading, you’ll notice text placed on top of a texture. At first glance, one would think this was achieved by using background images, or just an image of the text and background. Neither method would work well if the email client doesn’t support background images, or blocks images.

The way this is actually pulled off is by slicing the texture graphics around the text, and just using a similar solid background color behind the text. This gives the illusion of a texture behind the text, when there really isn’t one.

Smart technique, and great campaign overall.

Exposing unique artwork, prints and creative goods from New Zealand, Minu brings it all together in a clean, well thought out, newsletter.  Showcasing a few pieces of art as well as event information, this email is light-hearted in feeling and leads the reader through copious amounts of content without complication.

Each section is well defined, and most notably, the bottom section with their website, blog and shopping links.  However, since their store information is made of two graphics, one suggestion would be to have correlated links in case viewers have images turned off.  This would ensure their store links are accessible.