Duke University

Combining two different systems
or technologies.

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Our goal in the September issue of our quarterly email is to highlight a collaborative Hybrid illustration product from our portfolio. With the world operating at ever increasing speed in all sectors, the Hybrid has evolved to become one of our most requested media as a response to the pressures of shorter timelines. Our Hybrid process can effectively use client design study models (using SketchUp, Form Z, ect.) as a jumping off point to create the final illustration. Using your modelling, we create the further digital details needed to develop the final composite image. Then traditional media is added for important entourage and in selective areas to soften the digital image. Traditional media choices for Hybrids can be colored pencil, marker or watercolor. Samples are available to view in our on-line portfolio.
In many cases electing a Hybrid technique allows our studio to fit a project into our schedule where a traditional media request may not be possible. Flexibility is an attribute that goes far in the rapidly changing world and we pride ourselves on being innovators for our clients.

Click this link to view the Hybrid portfolio including client models used in image development.

NEW! - ON THE BOARDS
HYBRID PROJECT

Getting mileage from your model and saving time are two objectives we base our Hybrid technique on. At project initiation our team reviews available modelling and discusses specific parameters and goals with our client. We then develop a collaborative work plan to utilize the best aspects of the media employed. Our images are not created in a cookie cutter fashion. We use our experience to develop each Hybrid as a unique, high-quality illustration.  For insight on our process, take a look at a case study in our updated On the Boards feature on the web site.

SERVICES

The Hybrid technique is just one of many services provided by Anderson Illustration Associates. In over 23 years of business we have learned a thing or two about what it takes to be successful. Our award-winning studio will continue to be at the forefront in the architectural rendering industry; providing professional services and adaptations in response to our client's needs.

View a full list of Services provided by our studio.