Improving your results

We discuss some ideas, tips and techniques you can use to get better open rates, responses and results from your email campaigns.

  • Creating and using segments

    Creating and using segments

    Segments let you send campaigns to certain parts of your subscriber lists, based on rules you can setup. Using segments can let you send much more targeted emails.

  • Understanding email open rates

    Understanding email open rates

    We dig into what an ‘open’ is, which ones can and can’t be measured, and what typical open rates are for different industries.

  • Testing your campaign in different email clients

    Testing your campaign in different email clients

    Email clients can vary widely in how they display even simple HTML and CSS code. To ensure that your subscribers see something as close as possible to your original design, you’ll need to do some testing.