Become an email marketing expert

The complete guide for web designers

How to re-brand Campaign Monitor as your own email marketing product

From day one, Campaign Monitor was built to allow designers and creative agencies to re-brand the product as their own. To this end, we've made customizing the application for your agency and clients an extremely simple process. Below we highlight some of the key areas of your account you can customize, as well as some great case studies on customers who have been doing this successfully for their own clients.

1. Customize your account for each client

Let your clients access reports from your own site
Our unique Client Report Access feature allows you to offer a customized reporting extranet (see screenshots of it in action) to each of your clients on your very own web site. You can even set the page on your site each client is sent to when they log out of their account - your clients will never know they left your site.
Integrate each client's subscribe process into their own site
Instead of using our generic confirmation pages, we let you customize the entire subscribe process for each client. Add the subscribe form code to your clients site. When they get a new subscriber, send them a confirmation email from your client and redirect them to a thank you page on your clients site. This seamless integration means that Campaign Monitor is never exposed in the process.
Any page we host uses a generic domain customized for each client
Any functionality we need to host on our own servers, like the Forward to a Friend form or double opt-in confirmations is at a generic, brandable URL, such as yourclientname.forwardtoafriend.com. The URL's we use in your client's campaigns to track opens and link clicks uses a generic domain that never points back to Campaign Monitor.
Display the campaigns you send for each client on their own site
With a simple copy and paste of a single line of JavaScript, you can display all the campaigns you've sent for each client on their own web sites. You can even customize the details, sorting order and formatting used to completely integrate them into the design of each site.

2. Add branded screenshots to your site

After you've set up Client Report Access, why not include screenshots of it on your web site, proposals and other marketing materials. For consistency, you can even customize the look and feel of your account to reflect your own color scheme and logo.

It always helps when you can give your client an idea of the sorts of reports they can expect from your services. We've made a collection of generic report screenshots available that you can download and modify yourself.

3. Demo account - let your clients try before they buy

Taking the screenshots idea a step further, a number of customers have had the insight to create a demo client in their Campaign Monitor account. By doing this, you can send a number of test campaigns (anything sent to 5 or less recipients is free) to create a range of reports you can demo to your clients.

Once you've got some decent sample reports, you can include a login form on your site and display the login and password for the demo account. Now any potential customers can preview your email reporting system via your web site.

A great example of this concept in action is a private label customer You've Got Mail. On the front page of their site the've got a big promotion encoraging potential customers to take the demo for a spin, which links to their login form pre-populated with the username and password for their demo account.

4. Set your own rates

Our simple pricing structure allows you to set your own rates for each client without ever having to worry about meeting minimum monthly fees. By only ever charging you when you send a campaign for each client, you'll never have to cover a client who misses a month.

Many of our customers mark-up the rates we charge and pass these inflated costs back to each client. Read more about how to charge your clients for your email marketing services.

Re-branding success stories

Hundreds of our customer are successfully re-branding Campaign Monitor as their own product. We've picked a few from the bunch to highlight exactly how they've gone about the process and what's been working for them.

Propeller Graphic Design and Marketing

Propeller is a successful Australian design and marketing firm that integrates more than 50% of the web sites they develop with Campaign Monitor. In less than 2 years, email marketing has grown to constitute more than 30% of their annual revenue and has become a crucial component of their portfolio. Read how they did it.

David Kelly Design Office

UK based David Kelly Design Office saw the re-branding potential of Campaign Monitor early on and created their very own spin-off company to focus entirely on email marketing. Known as Campaign Point, the company developed a fantastic looking identity and marketing materials for the product and began pitching it to their clients. Today, email marketing forms an integral part of their service offering and has lead to successful campaigns for both national and international clients. Read how they did it.

Real world examples

Today, email marketing accounts for roughly 30% of our revenues - all reflective of how important a part of our business Campaign Monitor has become.
Damien Buckley
Read Damien's interview

We called it Campaign Point, developed our own identity, then set about pitching to our clients. It's been a big success.
David Kelly
Read David's interview