BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem for more personalized marketing across acquisition, conversion and remarketing programs.
Interact with your email recipients with relevancy on-site, and in their inbox. By taking Campaign Monitor data into BlueConic, you can individualize their experience on-site or in-app. By using BlueConic’s unique behavioral data collection engine, you can enable a highly relevant email program for triggered emails and drip campaigns.
The connection allows you to synchronize lists and custom variables to CampaignMonitor for email segmentation and triggered email campaigns. And allows you to personalize onsite, in app or through advertising (FaceBook, Doubleclick, Adwords etc) based on campaign interactions.
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