Take your message to customers via both email and Facebook using GoChime – an easy-to-use app for creating Facebook advertisements that reinforce your email marketing campaigns. By displaying ads targeted specifically to Facebook users who are already on your subscriber lists, you can boost the conversion rates of your campaigns, drive brand recognition and save money by selectively advertising to previously-engaged customers.
GoChime also fills the gaps in your email newsletter readership – inboxes are busy places and not everyone may read your campaigns. By focusing on your existing subscribers, you can not only set up multiple touchpoints with people who open your campaigns fastidiously, but get the message through to everyone else.
GoChime is free to use for up to 1,000 members/subscribers, then tiered upwards based on the members in your account. Active Facebook ad campaigns are billed separately. To find out more and try it for yourself, visit their site.
Using the Campaign Monitor integration that’s built into GoChime, you can import one or more of your subscriber lists and use the subscriber details therein as your audience for Facebook ads. Setup is super-simple – in “Account Setup”, all you need are your Campaign Monitor login credentials handy to get started importing your lists, building an audience and creating a targeted Facebook ad campaign.
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