Lytics

Overview

• Create behavior-based user segments from your Campaign Monitor subscriber data
• Utilize your subscriber data to strengthen Lytics' data science performance
• Detect areas to improve your segmentation and overall email performance

Description

Connecting Campaign Monitor and Lytics can improve the personalization and precision of your email marketing. Lytics combines your users’ behaviors from your other marketing tools with historical email campaign data from Campaign Monitor. This lets you create custom segments based on how your users interact with your brand.

Use Lytics Audience Manager to create segments based on unlimited behavior-driven parameters. Send email to segments of users based on their interaction with your brand, improving the predictivity of your segment with every effort.

Easily integrate, sync and put all of your email user data to work. All of your email user data, even your unstructured information, fuels Lytics’ data science performance. This helps you build targeted, predictive segments to supercharge your email campaigns.

Lytics detects anomalies within your segments during your marketing campaign and will alert you to take necessary actions. This means quickly responding to big shifts in user behavior that occur within your custom segments to improve overall email performance.

Installation / Documentation

To get started you’ll need both a Campaign Monitor and Lytics account. Within Lytics, authorize your Campaign Monitor account. Import your Campaign Monitor data and you’re all set up!