Delivering specialized offers to your subscribers based on their past behaviours and even price sensitivity used to be exclusively the domain of big eCommerce players like Amazon and Zappos. However, with Retention Science, it’s now possible for marketers at all levels to tailor their messages based on previous purchasing history and ensure offers and discounts are applied according to what’s most effective to individuals, instead of the ‘one-size-fits-all’ approach that’s been traditionally used. Retention Science also makes it possible to predict the lifetime value of a customer, purchase probability and more.
Using Retention Science’s integration with Campaign Monitor, you can take the guesswork out of retention marketing, by predicting churn, re-activating dormant customers and re-engaging existing customers before they lapse. Email-friendly features include:
To find out how Retention Science can help online retailers and view the other apps they integrate with, visit their website.