Adding video content to email campaigns has been shown to increase open rates and conversions at every step of the sales funnel. However, given the cost and complexity of creating video content (combined with deliverability issues), many email marketers are unable to effectively integrate video in their campaigns.
With VidWrx, you can now order professionally produced video ads and custom video content anywhere in North America, and have it ready for your email campaigns in 14 days or lesss.
VidWrx’ Campaign Monitor integration makes it easy to embed your video player in any email message. Simply insert a snippet of code in your HTML backend, and the app will automatically create a ‘Play Now’ thumbnail that links to your VidWrx hosted video content.
Use our video player’s color customization feature to align with your email layout or brand guidelines or add calls-to-action and a lead gate to collect leads and enhance email conversions.
Once your videos are live, the app will track powerful video performance analytics that can be paired with your Campaign Monitor subscriber activities. The app syncs valuable viewing data such as video plays, drop-offs and completion rates, social metrics, geography and device back to your Campaign Monitor dashboard. Using this engagement data, you can track warm prospects and follow-up with targeted messages to further increase conversions. You can also trigger an email/auto responder series or try out new A/B testing ideas.
To learn more about VidWrx and our range of video production solutions for agencies, marketers and businesses, visit our website.