4 event invite emails you can learn from

You may have composed an email invite for an event or two in your time, and you’ve probably seen a few in your inbox as well.

But have you ever wondered what elements of an email invite compel people to convert?

In this post, we’ve pulled a few invite emails from our Gallery and analysed them for conversion. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you ideas you can apply to your next event invite email to increase ticket sales and attendance.

Read this post Posted by Aaron Beashel - 1 Comment

Introducing Dynamic Content in the email builder

We've added dynamic content to our email builder. Create more relevant emails by using what you know about your subscribers to create different content for different people.

Dynamic Content
Read this post Posted by Nerida Cook - 20 Comments

The 7 types of images that can help improve your email click-through rate

Looking for images to create emotion, or summarize ideas in your email campaigns? We look at the types of images that are commonly used to drive conversions - and how you can find, personalize and really make the most of them in your email campaigns.

Read this post Posted by Aaron Beashel - 5 Comments

How to create a killer value proposition for your next email campaign

Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better.

You craft up a great launch email and hit send. But when you look at the reports, you notice your click-through rate is low. Why aren’t people excited about the new product?

It could be that the value proposition you used in your email missed the mark.

In this post, we’ll explain what a value proposition is and show you the 3 critical elements of a killer value proposition that will get your emails clicked and your products sold.

Read this post Posted by Aaron Beashel - 6 Comments

How we use progressive enhancement to improve our email templates

Styling text with minimal markup shouldn’t be a pipe dream for email designers - and nor should using modern approaches to content and presentation.

In this post, the team behind the email templates in our builder explain how we use progressive enhancement to give our layouts a truly unique look.

Read this post Posted by Stig Morten Myre - 7 Comments
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