Beyond the newsletter: Introducing email automation

You know the magic of sending the right email to the right person, at the right time — whether you’re welcoming a customer, sending someone a reminder about an upcoming event, or just saying happy birthday. You want to be smart about email marketing, but you know the process can require a lot of time and energy when multiplied by thousands — or tens of thousands — of customers.

Read this post Posted by David Greiner - 13 Comments

Why you need to integrate your business apps with your email marketing tool

Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business?

If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more.

That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each individual subscriber.

In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen.

Read this post Posted by Aaron Beashel - 5 Comments

Celebrating the contributions of women at Campaign Monitor

With International Women’s Day being celebrated globally this weekend, we thought that we’d shine the spotlight on 5 long-standing women that work at Campaign Monitor - and acknowledge how their efforts have driven our 10-year journey.

Read this post Posted by Ashley Porter - 4 Comments

How to use email to get customer feedback and grow your business

When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and making sure we were writing about subjects people wanted to read about.

Getting qualitative feedback from your customers or audience like that is incredibly important, and email is a fantastic way to do it.

So in this post, we’ll show you how to create a great feedback email that will deliver insights you can use to grow your business.

Read this post Posted by Aaron Beashel

Lessons learnt from sending localized email marketing campaigns

To become fluent in how your customers’ want to communicate with your brand, take a look at our free Guide to Localizing your Email Campaigns. Featuring tried-and-tested advice as well as real-world email marketing campaigns, it’s a unique guide to running international marketing campaigns.

Read this post Posted by Ros Hodgekiss
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