What every marketer needs to know to help get their emails delivered

If you’re like most marketers, you probably focus your time on building your list, designing great emails and writing amazing copy.

This is great, but have you ever given thought to the deliverability of your email campaigns?

In this post, I wanted to share with you what actually determines whether your email makes the inbox and what you can do to ensure your subscribers are receiving your campaigns.

Read this post Posted by Aaron Beashel - 6 Comments

12 tools to help you capture more email addresses on your website

Building your email list should be a top priority for all marketers.

With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an increasingly important channel for marketers.

There are a number of different ways you can build your email list, but none more effective than through your website.

In this post, we wanted to share with you a couple of different ways you can use your website to build your list, as well as a few tools that can help you make it happen.

Read this post Posted by Aaron Beashel - 3 Comments

Use the 4 P’s technique to write great email copy that gets results

Writing great email copy can be challenging.

Yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.

So how can you ensure your email copy is working to get you the maximum amount of clicks and conversions possible?

In this post, we’ll teach you the 4 P’s copywriting technique to help you write amazing email copy that gets results.

Read this post Posted by Aaron Beashel - 3 Comments

How to get your subscribers in the habit of opening and reading your email campaigns

Are there certain marketing emails from companies that you always open, yet others that you totally ignore?

It’s a behaviour I’ve noticed in my own email reading habits, and I wanted to research a bit more about why we do it and what the implications for marketers are.

In this post, we’ll explain to you the research behind how habits are formed and give you actionable advice on how to get your subscribers into the habit of opening and reading your campaigns

Read this post Posted by Aaron Beashel - 1 Comment

How BuzzFeed uses email marketing to drive their phenomenal growth

As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations.

In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing program.

Check out Dan’s thoughts on about how they use email, how they added over 1 million subscribers to their list in 1 year, and much more.

Read this post Posted by Aaron Beashel - 12 Comments

How we used Dynamic Content to increase our email click-through rate

We do a lot of email marketing here at Campaign Monitor.

In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.

We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.

In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.

Read this post Posted by Aaron Beashel - 2 Comments

6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 11 Comments

How bricks-and-mortar businesses can build a customer email list

As a bricks-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for bricks-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comment

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

How we increased new customer acquisition using email automation

As many of you know, Campaign Monitor operates on a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person.

While this can be a great experience for users, it poses some challenges for us around how we communicate with new signups to help them get the most out of the product and become paying customers.

In this post, we’ll tell you the story of how we used our email automation features to roll out a series of onboarding emails that increased new customer acquisition by 22%.

Read this post Posted by Aaron Beashel - 3 Comments
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