Introducing our new email template library

About 12 months ago, we launched a brand new drag-and-drop email builder to help our customers create high-performing email campaigns. Since then, we’ve been focused on using your feedback to make it even better.

Today we’re excited to share a significant addition to the email builder - a new template library with a new set of email templates you can use to create high-performing campaigns.

New Templates

Read this post Posted by Chris Abad - 39 Comments

How to create a curated email newsletter that drives results for your business

Email marketing is the most effective channel available to marketers today.

It can help keep your business top of mind, build thought leadership around your brand and generate sales. But it also requires content, and content can be time-consuming to create.

So how can marketers like you send engaging email newsletters without spending hours creating content?

The answer is creating a curated newsletter.

In this post, we’ll show you what a curated email newsletter is and walk you through the process of setting up a curated newsletter that drives results for your business.

Read this post Posted by Aaron Beashel - 4 Comments

How to use email to increase the ROI of your events

Planning, or marketing an event? Here are a few hints and tips for taking the busy work out of managing attendee information, plus sending both pre-event and follow-up email marketing campaigns.

Read this post Posted by Ros Hodgekiss - 7 Comments

5 email campaigns that will help you convert more leads into customers

Does your business have salespeople whose job it is to convert new leads into customers?

If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy.

So what are you supposed to do with those leads? You’ve spent valuable time and money getting them, so you need to do something.

Enter email marketing.

In this post, we’ll show how you can set up a simple email workflow that can help convert more of those leads into customers over time.

Read this post Posted by Aaron Beashel - 7 Comments

5 email campaigns all eCommerce companies should be sending

eCommerce companies are in a unique position to get incredible value from email marketing.

You can send a campaign and within minutes watch revenue come in the door, as people click-through from your campaign and make a purchase on your site.

But are you leveraging the power of email to it’s full potential?

In this post, we’l share with you 5 campaigns all eCommerce businesses, regardless of size or complexity, can start sending today to drive more sales and revenue.

Read this post Posted by Aaron Beashel - 9 Comments

What every marketer needs to know to help get their emails delivered

If you’re like most marketers, you probably focus your time on building your list, designing great emails and writing amazing copy.

This is great, but have you ever given thought to the deliverability of your email campaigns?

In this post, I wanted to share with you what actually determines whether your email makes the inbox and what you can do to ensure your subscribers are receiving your campaigns.

Read this post Posted by Aaron Beashel - 6 Comments

12 tools to help you capture more email addresses on your website

Building your email list should be a top priority for all marketers.

With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an increasingly important channel for marketers.

There are a number of different ways you can build your email list, but none more effective than through your website.

In this post, we wanted to share with you a couple of different ways you can use your website to build your list, as well as a few tools that can help you make it happen.

Read this post Posted by Aaron Beashel - 3 Comments

Use the 4 P’s technique to write great email copy that gets results

Writing great email copy can be challenging.

Yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.

So how can you ensure your email copy is working to get you the maximum amount of clicks and conversions possible?

In this post, we’ll teach you the 4 P’s copywriting technique to help you write amazing email copy that gets results.

Read this post Posted by Aaron Beashel - 3 Comments

How to get your subscribers in the habit of opening and reading your email campaigns

Are there certain marketing emails from companies that you always open, yet others that you totally ignore?

It’s a behaviour I’ve noticed in my own email reading habits, and I wanted to research a bit more about why we do it and what the implications for marketers are.

In this post, we’ll explain to you the research behind how habits are formed and give you actionable advice on how to get your subscribers into the habit of opening and reading your campaigns

Read this post Posted by Aaron Beashel - 1 Comment

How BuzzFeed uses email marketing to drive their phenomenal growth

As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations.

In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing program.

Check out Dan’s thoughts on about how they use email, how they added over 1 million subscribers to their list in 1 year, and much more.

Read this post Posted by Aaron Beashel - 12 Comments
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