Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business?
If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more.
That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each individual subscriber.
In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen.