6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 11 Comments

How bricks-and-mortar businesses can build a customer email list

As a bricks-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for bricks-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comment

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

How we increased new customer acquisition using email automation

As many of you know, Campaign Monitor operates on a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person.

While this can be a great experience for users, it poses some challenges for us around how we communicate with new signups to help them get the most out of the product and become paying customers.

In this post, we’ll tell you the story of how we used our email automation features to roll out a series of onboarding emails that increased new customer acquisition by 22%.

Read this post Posted by Aaron Beashel - 3 Comments

Webinar: Using Zapier to streamline your email marketing

Tired of manually updating your subscriber lists? Join us for our webinar on Wednesday, March 25 at 10am PST / 1pm EST / 5pm GMT, when we’ll be sharing some of the secrets behind automatically keeping data between apps current, with no coding needed.

Read this post Posted by Ros Hodgekiss

Reframing typography in email design

Much of the recent discussion around typography in email has centered on web fonts and fallbacks. However, are we focusing on this at the expense of a deeper understanding of typographic principles?

Read this post Posted by Ros Hodgekiss - 13 Comments

How to use email automation to learn more about your customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and understanding your customers is the best way to grow your business.

Nobody can tell you the things your customers can. The way they use your product, the problem it solves for them, and why they chose you over your competitors are secrets only your customers know.

But how do you learn about your customers when you have a million other things to do?

In this post, we’ll show you how you can use email automation to automate the process of reaching out and getting to know your customers.

Read this post Posted by Aaron Beashel - 3 Comments

How ConversionLab used email automation to convert lost website visitors into $120,000 in revenue

Have you ever looked at your website analytics and been disappointed by the number of people that leave your website without converting?

You’re not alone. In fact, only 2% of website visitors convert with 98% of visitors leaving and potentially never returning.

In this post, we’ll show you how Campaign Monitor customer ConversionLab used email automation to get some of the 98% of lost visitors back and convert them into $120,000 in revenue.

Read this post Posted by Aaron Beashel - 6 Comments

Beyond the newsletter: Introducing email automation

You know the magic of sending the right email to the right person, at the right time — whether you’re welcoming a customer, sending someone a reminder about an upcoming event, or just saying happy birthday. You want to be smart about email marketing, but you know the process can require a lot of time and energy when multiplied by thousands — or tens of thousands — of customers.

Read this post Posted by David Greiner - 26 Comments

Why you need to integrate your business apps with your email marketing tool

Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business?

If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more.

That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each individual subscriber.

In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen.

Read this post Posted by Aaron Beashel - 7 Comments
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