Get set for 2015 with General Assembly’s “Future of Email Marketing”

Want to know about email marketing’s big trends for the year ahead? Subscribe to our series, “Three for Three: The Future of Email Marketing”, delivered to your inbox for free in partnership with General Assembly.

Read this post Posted by Ros Hodgekiss

How to write better subject lines using the EMV Index

Do you find it difficult to write great email subject lines?

Although there are a number of subject line formulas that can help it can be hard to know if what you’re writing is really resonating with your audience and compelling them to open your emails.

That’s why when we learnt that headlines with a high Emotional Marketing Value (EMV) increased conversions, we wanted to dissect the process and share it with you.

So in this post, we’ll show you how to use the EMV Index to improve your email subject lines and increase your open rates.

Read this post Posted by Aaron Beashel - 3 Comments

The 3 things that email marketers should prioritize this year

How can you improve your email marketing in 2015? We look at the 3 things you’re going to hear a lot about in the year ahead - and why it pays to get on top of them now.

Read this post Posted by Ros Hodgekiss - 3 Comments

Happy holidays from everyone at Campaign Monitor

As the year draws to a close and everybody’s attention turns towards the holidays, we wanted to use the final post of 2014 to take a look back at the year that’s been.

Read this post Posted by Aaron Beashel - 3 Comments

See 100 of the best email campaigns of 2014

Need email marketing ideas for the year ahead? We’ve gathered 100 of this year’s best designs into a free guide, featuring household names like Buzzfeed, Rip Curl and UNICEF, as well as respected, design-oriented companies like Realmac, Panic and more. Each design has been thoughtfully accompanied by analysis, subject lines, designer details and a mobile view, making this the most comprehensive look at what works in the inbox.

Read this post Posted by Ros Hodgekiss - 10 Comments
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