How to use email to get customer feedback and grow your business

When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and making sure we were writing about subjects people wanted to read about.

Getting qualitative feedback from your customers or audience like that is incredibly important, and email is a fantastic way to do it.

So in this post, we’ll show you how to create a great feedback email that will deliver insights you can use to grow your business.

Read this post Posted by Aaron Beashel

Lessons learnt from sending localized email marketing campaigns

To become fluent in how your customers’ want to communicate with your brand, take a look at our free Guide to Localizing your Email Campaigns. Featuring tried-and-tested advice as well as real-world email marketing campaigns, it’s a unique guide to running international marketing campaigns.

Read this post Posted by Ros Hodgekiss

Campaign Monitor opens a new office in San Francisco - and we’re hiring!

It’s official - we’ve moved into San Francisco’s SoMa neighborhood, as we continue to strive towards serving our customers better. If you’re passionate about creating awesome experiences for designers, marketers and agencies, take a look at some of the roles we have on offer - we’d love to hear from you.

Read this post Posted by Alex Bard

Buffer’s formula for adding 1000+ new email subscribers each week

Buffer are one of the biggest success stories in content marketing. They frequently get over 1 million pageviews per month on their blog and their posts are often shared more than 10,000 times across social networks.

Being a social media marketing company experiencing so much success in social media, you’d think that social would be the focus for them. Yet it isn’t, their focus is on growing their email list.

In this post, we show you why Buffer is focusing on growing their email list and breakdown how they manage to add more than 1000 new subscribers to their email list each week.

Read this post Posted by Aaron Beashel - 4 Comments

How to increase your email click-through rate using storytelling

It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in.

But then it all changed. People’s attention span got shorter and the number of marketing messages competing for their attention got bigger.

But what if you knew of a way to truly capture and maintain your readers attention? In this post, we’ll show you how storytelling can increase your email click-through rate and give you a 3-part formula you can use to craft a great story for your next email campaign.

Read this post Posted by Aaron Beashel - 9 Comments

4 event invite emails you can learn from

You may have composed an email invite for an event or two in your time, and you’ve probably seen a few in your inbox as well.

But have you ever wondered what elements of an email invite compel people to convert?

In this post, we’ve pulled a few invite emails from our Gallery and analysed them for conversion. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you ideas you can apply to your next event invite email to increase ticket sales and attendance.

Read this post Posted by Aaron Beashel - 1 Comment

Introducing Dynamic Content in the email builder

We've added dynamic content to our email builder. Create more relevant emails by using what you know about your subscribers to create different content for different people.

Dynamic Content
Read this post Posted by Nerida Cook - 20 Comments

The 7 types of images that can help improve your email click-through rate

Looking for images to create emotion, or summarize ideas in your email campaigns? We look at the types of images that are commonly used to drive conversions - and how you can find, personalize and really make the most of them in your email campaigns.

Read this post Posted by Aaron Beashel - 5 Comments

How to create a killer value proposition for your next email campaign

Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better.

You craft up a great launch email and hit send. But when you look at the reports, you notice your click-through rate is low. Why aren’t people excited about the new product?

It could be that the value proposition you used in your email missed the mark.

In this post, we’ll explain what a value proposition is and show you the 3 critical elements of a killer value proposition that will get your emails clicked and your products sold.

Read this post Posted by Aaron Beashel - 6 Comments

How we use progressive enhancement to improve our email templates

Styling text with minimal markup shouldn’t be a pipe dream for email designers - and nor should using modern approaches to content and presentation.

In this post, the team behind the email templates in our builder explain how we use progressive enhancement to give our layouts a truly unique look.

Read this post Posted by Stig Morten Myre - 7 Comments
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