How BuzzFeed uses email marketing to drive their phenomenal growth

As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations.

In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing program.

Check out Dan’s thoughts on about how they use email, how they added over 1 million subscribers to their list in 1 year, and much more.

Read this post Posted by Aaron Beashel - 12 Comments

How we used Dynamic Content to increase our email click-through rate

We do a lot of email marketing here at Campaign Monitor.

In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.

We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.

In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.

Read this post Posted by Aaron Beashel - 2 Comments

6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 11 Comments

How bricks-and-mortar businesses can build a customer email list

As a bricks-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for bricks-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comment

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

How we increased new customer acquisition using email automation

As many of you know, Campaign Monitor operates on a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person.

While this can be a great experience for users, it poses some challenges for us around how we communicate with new signups to help them get the most out of the product and become paying customers.

In this post, we’ll tell you the story of how we used our email automation features to roll out a series of onboarding emails that increased new customer acquisition by 22%.

Read this post Posted by Aaron Beashel - 3 Comments

Webinar: Using Zapier to streamline your email marketing

Tired of manually updating your subscriber lists? Join us for our webinar on Wednesday, March 25 at 10am PST / 1pm EST / 5pm GMT, when we’ll be sharing some of the secrets behind automatically keeping data between apps current, with no coding needed.

Read this post Posted by Ros Hodgekiss

Reframing typography in email design

Much of the recent discussion around typography in email has centered on web fonts and fallbacks. However, are we focusing on this at the expense of a deeper understanding of typographic principles?

Read this post Posted by Ros Hodgekiss - 13 Comments

How to use email automation to learn more about your customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and understanding your customers is the best way to grow your business.

Nobody can tell you the things your customers can. The way they use your product, the problem it solves for them, and why they chose you over your competitors are secrets only your customers know.

But how do you learn about your customers when you have a million other things to do?

In this post, we’ll show you how you can use email automation to automate the process of reaching out and getting to know your customers.

Read this post Posted by Aaron Beashel - 3 Comments

How ConversionLab used email automation to convert lost website visitors into $120,000 in revenue

Have you ever looked at your website analytics and been disappointed by the number of people that leave your website without converting?

You’re not alone. In fact, only 2% of website visitors convert with 98% of visitors leaving and potentially never returning.

In this post, we’ll show you how Campaign Monitor customer ConversionLab used email automation to get some of the 98% of lost visitors back and convert them into $120,000 in revenue.

Read this post Posted by Aaron Beashel - 6 Comments
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