Update: Improved Subscribe Form Creation

Just a quick update to let you know we've extended the ability to create your own subscribe forms. Now that we've added custom field support, you can now add any other fields to your form (such as address, phone number - or whatever else you require).

On top of this, you can also add opt-in checkboxes for other lists. This one's a great time saver. If your client's maintaining a number of lists, you can now create a single subscribe form where customers can opt-in to one or many of the lists they might be interested in.

It's still as easy as ever to add these forms to your own site. Just select the settings you require and copy and paste the code into your own site.

Read this post Posted by David Greiner

New Feature: Create an Unsubscribe Form

We've had quite a few requests for the ability to add an unsubscribe form to your own or a client's site. We're listening. As of today, just copy and paste the supplied HTML into your site and you're done.

When a subscriber completes this form, they will be instantly removed from that subscriber list. You can even specify a page they should be redirected to so you can display your own confirmation message.

You can find the unsubscribe form HTML code in 'Unsubscribe Settings', when viewing a subscriber list in your account.

Read this post Posted by Ben Richardson

New Feature: Custom Fields

Today we are happy to announce that we have added support for one of our most requested features, custom fields. Now you can easily extend lists to capture anything and everything you're after. Not only that, but you can easily personalize your emails with any of the custom data you've captured. We've also made it nice and simple to create subscribe forms to capture all this new data on your web site.
Read this post Posted by Ben Richardson

What’s the best day and time to send my email newsletters?

A question we often get asked by our customers is "What's the best day and time to send our clients' newsletters?".

Firstly, let's look at what some of the more popular research out there is telling us. Just keep in mind that this research is conducted across a range of markets, so it might not always be right for you or your recipients.

In July 2004, delivery consultancy Return Path analysed over 3.4 million email messages and found that email sent on Monday is more likely to get opened, and anytime between 6am and 10am is the best time of the day to send. These findings were later confirmed by media company Marketing Sherpa.

Today however, it was revealed that this might no longer be the case and that emails sent from Wednesday to Friday maximized open rates.

So which one's right for you?

The truth is, the optimal delivery time will depend on what you're sending and who you're sending to.

Luckily, one of email's strengths is it's just so testable (is that a word?). You should use the time of day and day of week as variables in your tests. Try splitting your subscribers into 2 separate subscriber lists and sending to one half at one day and time and one half at another. Run a comparison of your results in the Reporting section and learn from what you see.

Running tests like this over the course of a few campaigns is the only way to really know when you should and shouldn't be sending.

Read this post Posted by David Greiner - 1 Comment

New Feature: Forward to a Friend

Today we have launched the much requested ability to easily add forward to a friend links to your campaigns. These links encourage your recipients to pass your campaign along to other friends and colleagues.

When a recipient clicks your forward to a friend link, they are taken to a simple page where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our forwardtomyfriend.com domain.

The best part is, you can track how many people are forwarding your campaign and who they're forwarding it to from your campaign reports.

How to do it?

Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign:

HTML emails

<forwardtoafriend>your link text or image here</forwardtoafriend>

Text emails

[forwardtoafriend]

When your campaign is sent, these links will automatically be converted into a custom forward to a friend link when you import your campaign content.

How do I measure these forwards?

If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report, picture below, lists all the recipients that forwarded your email, as well as who they forwarded it to.

Please note that this report will only be available after a recipient forwards your campaign.

The forward to a friend activity report

Read this post Posted by David Greiner - 10 Comments

New Feature: AOL Spam Report Integration

Hopefully you'll never actually get to see this new feature in action, but through direct integration with AOL, Campaign Monitor can now automatically detect if an AOL recipient marks any of your campaigns as Spam.

How would this happen?

Since the release of AOL 8, AOL introduced a new "Report Spam" button into their email software (pictured below). By clicking this button, AOL automatically identifies the sender as a spammer.

AOL Email Client

What happens if my campaigns gets reported as Spam?

When a recipient of your campaign clicks the "Report Spam" button, 2 things happen:

Read this post Posted by Ben Richardson - 3 Comments

“The reporting feature nearly made our client faint”

"We have been through a variety of email newsletter software and every one of them fell short in 2 major areas: usability and reporting. Campaign Monitor is amazing in both aspects. The interface and work flow was clearly designed by "humans" and the reporting feature nearly made our client faint (seriously...all they kept saying was 'wow' 'no way' and 'shut up! This is fantastic'). The support offered and branding features put icing on an already excellent cake."

- Ken Roberts, F23

Read this post Posted by Ben Richardson

Using style sheets in HTML email newsletters

Update: Mark has published a comprehensive follow up to this article which takes a more accessible approach and includes a sample template to help you get started.

Most people who’ve attempted to recreate a sophisticated design in HTML email have run into a wall when using CSS, either in the form of inexplicable mangling by email clients or a pronouncement by an email administrator stating that CSS is “against the rules”. If you’re not content to roll over and use font tags in your HTML emails, read on.

Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. Yes, we really just said that. Not all attributes will be invited to the party, but many of them work flawlessly with this method.

Read this post Posted by David Greiner - 16 Comments

“Simple and inexpensive”

"Campaign Monitor looks like a very simple and inexpensive way to send out pretty impressive looking mailing lists to anyone."

- Nollind Whachell

Read this post Posted by Ben Richardson

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