What we really wanted to showcase was the welcome use of clear unsubscribe messages throughout the campaign. While the email is 100% permission based (like all mail sent through our software), the sender shows their respect for the subscriber by placing an unsubscribe link at the very top of the email.
I can already see some marketers getting their backs up about this move, but if people don’t want to hear from you, hiding a link at the bottom of the email aint gonna make them more interested in what you have to say.
"I have subscribed to and read a lot of newsletters from various companies about all kinds of products and services, but never before have I seen a newsletter more useful and invaluable to it's customers than I have with your newsletter."
Thanks Nick. If you're keen to stay up to date with the latest at Campaign Monitor and receive useful tips on getting the most out of email marketing, you can subscribe to the newsletter at the top left of this blog.
We’re big fans of this monthly newsletter sent by the international design firm Trident Communications. Not only does the email look great, but it serves a number of purposes very well.
By breaking the newsletter up into bite-sized chunks that are visually separated, subscribers can easily scan the email to find the juicy bits they’re interested in. The “Further Information” column on the right of each chunk also ties the story back to their relevant services nicely.
Another feature which is fast becoming a requirement for every email, the design works great when images are disabled. This means that no matter what their recipient’s email environment is, the newsletter will still look great and remain easy to read.
"Rarely do you see feature-rich products that are so easy to use. To top it off, the responsiveness of your support team is so impressive. Keep up the great work."
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Then send campaigns for as little as $9/month