Today we’re featuring a nice little email newsletter for teetonic, a Scotland based non-stop t-shirt design competition where you can rate and buy your favourites.
The email highlights the most recent tees to be printed, includes some great offers and encourages their readers to head to the site and get voting.
Based on our recent guidelines about using images for calls-to-action, they might want to consider offering a text-based alternative in some places to ensure none of their recipients ever miss anything.
What are you waiting for… start rating your favourites.
A few customers were recently having a problem using Japanese in the subject line of their campaigns. Testing for problems with a language you don't speak is always going to be a little tricky, so I want to give a big thanks to Jeremy Hedley who's been extremely helpful in nailing a few issues with Japanese campaigns (even going as far as testing the results across multiple platforms and email clients).
So, thanks to Jeremy's help, subjects with Japanese characters should work fine now - but please be cautious, a number of email clients won't handle the characters properly. Based on the results of our tests using default settings, the following email clients DO NOT display Japanese correctly in the subject line:
The following email clients DO support Japanese characters in the subject line:
Unfortunately the problem isn't going to go away for good until support for these characters is added to many of the popular email platforms.
This great looking email announcement from Nomis caught our eye recently. The email was simple, looked great and contained a compelling offer for all those soccer… ummm, football fans out there.
This campaign goes to show how effective a simple, attractive email campaign can be to build buzz and excitement around the launch of just about anything.
If you’ve ever wanted to design your own football boot, head on over to the Nomis site and sign up today.
"My God, you've thought of everything! This is a really great system you have here. I love the interface as well. You've obviously done your work in the usability and design department. I'm proposing to use this for a few of my clients as we speak."
Brian Collins, Stick Stone Design
I’ll admit it. I’m a huge fan of predominantly text-based HTML emails and probably give them a little too much weight when considering the designs we feature in this gallery. But given our recent design guidelines on using images in email, it’s pretty easy to understand why.
A perfect example of this kind of design rolled through Campaign Monitor recently via a monthly newsletter sent by customer experience consultancy Zurb. This email does a few things very well:
We’re seeing more and more of these kinds of campaigns being sent of late, which is so encouraging. Keep it up.
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