The evolution of our own email marketing strategy

A few months ago, Campaign Monitor hit a milestone. We turned 10 years old.

We shared a few bottles of Champagne Monitor (our custom-branded champagne) and said a few words, but then got back to business.

One of the things we talked about on the day was how much has evolved here at the company. From the people to the product, a lot has changed in 10 years.

So in this post, we thought it would be interesting to share with you our own email marketing strategy, how it has evolved as both our product and our company has grown, and what we’re planning moving forward.

Read this post Posted by Aaron Beashel - 7 Comments

How to turn your plain-text emails into conversion machines

We’re pretty big fans of beautiful HTML emails over here at Campaign Monitor.

We recently compiled the top 100 of them from 2014, launched a free tool to help you create them, and regularly write about them on this very blog.

However, one thing we don’t talk about as much are plain-text emails and how to use them to drive conversions.

That’s why in this post, we wanted to share with you some best practices for sending plain-text emails that convert.

Read this post Posted by Aaron Beashel - 5 Comments

Get set for 2015 with General Assembly’s “Future of Email Marketing”

Want to know about email marketing’s big trends for the year ahead? Subscribe to our series, “Three for Three: The Future of Email Marketing”, delivered to your inbox for free in partnership with General Assembly.

Read this post Posted by Ros Hodgekiss

How to write better subject lines using the EMV Index

Do you find it difficult to write great email subject lines?

Although there are a number of subject line formulas that can help it can be hard to know if what you’re writing is really resonating with your audience and compelling them to open your emails.

That’s why when we learnt that headlines with a high Emotional Marketing Value (EMV) increased conversions, we wanted to dissect the process and share it with you.

So in this post, we’ll show you how to use the EMV Index to improve your email subject lines and increase your open rates.

Read this post Posted by Aaron Beashel - 3 Comments

The 3 things that email marketers should prioritize this year

How can you improve your email marketing in 2015? We look at the 3 things you’re going to hear a lot about in the year ahead - and why it pays to get on top of them now.

Read this post Posted by Ros Hodgekiss - 3 Comments
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